Woolworths Group Limited

CHIA:WOW Stock Report

Market Cap: AU$37.2b

Woolworths Group Valuation

Is WOW undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of WOW when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: WOW (A$30.56) is trading below our estimate of fair value (A$32.63)

Significantly Below Fair Value: WOW is trading below fair value, but not by a significant amount.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for WOW?

Key metric: As WOW is barely profitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for WOW. This is calculated by dividing WOW's market cap by their current revenue.
What is WOW's PS Ratio?
PS Ratio0.5x
SalesAU$67.92b
Market CapAU$37.22b

Price to Sales Ratio vs Peers

How does WOW's PS Ratio compare to its peers?

The above table shows the PS ratio for WOW vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average0.5x
COL Coles Group
0.6x2.9%AU$25.2b
EDV Endeavour Group
0.6x2.6%AU$7.6b
MTS Metcash
0.2x4.2%AU$3.5b
WN George Weston
0.5x3.2%CA$29.7b
WOW Woolworths Group
0.5x3.3%AU$37.2b

Price-To-Sales vs Peers: WOW is expensive based on its Price-To-Sales Ratio (0.5x) compared to the peer average (0.5x).

Price to Sales Ratio vs Industry

How does WOW's PS Ratio compare vs other companies in the Global Consumer Retailing Industry?

53 CompaniesPrice / SalesEstimated GrowthMarket Cap
WOW 0.5xIndustry Avg. 0.4xNo. of Companies91PS00.40.81.21.62+
53 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: WOW is expensive based on its Price-To-Sales Ratio (0.5x) compared to the Global Consumer Retailing industry average (0.4x).

Price to Sales Ratio vs Fair Ratio

What is WOW's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

WOW PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.5x
Fair PS Ratio0.7x

Price-To-Sales vs Fair Ratio: WOW is good value based on its Price-To-Sales Ratio (0.5x) compared to the estimated Fair Price-To-Sales Ratio (0.7x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst WOW forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentAU$30.56
AU$32.60
+6.7%
7.0%AU$36.70AU$28.50n/a15
Dec ’25AU$30.18
AU$32.75
+8.5%
7.3%AU$37.30AU$28.50n/a15
Nov ’25AU$29.94
AU$32.83
+9.6%
7.5%AU$37.30AU$28.50n/a14
Oct ’25AU$33.42
AU$35.80
+7.1%
7.9%AU$40.10AU$27.50n/a15
Sep ’25AU$35.68
AU$36.08
+1.1%
7.7%AU$40.10AU$27.50n/a15
Aug ’25AU$34.90
AU$35.23
+0.9%
9.4%AU$40.20AU$27.50n/a15
Jul ’25AU$33.49
AU$34.41
+2.8%
10.1%AU$40.20AU$27.50n/a15
Jun ’25AU$31.31
AU$33.96
+8.5%
10.1%AU$39.90AU$27.50n/a15
May ’25AU$31.92
AU$35.14
+10.1%
9.2%AU$40.40AU$27.50n/a15
Apr ’25AU$33.17
AU$35.46
+6.9%
9.0%AU$40.40AU$27.50n/a15
Mar ’25AU$33.09
AU$35.92
+8.5%
9.0%AU$40.40AU$27.50n/a14
Feb ’25AU$35.71
AU$38.26
+7.1%
9.9%AU$42.90AU$27.50n/a14
Jan ’25AU$37.25
AU$37.84
+1.6%
10.3%AU$42.60AU$27.50n/a15
Dec ’24AU$34.59
AU$37.74
+9.1%
10.6%AU$42.60AU$27.50AU$30.1815
Nov ’24AU$34.97
AU$37.74
+7.9%
10.6%AU$42.60AU$27.50AU$29.9415
Oct ’24AU$37.27
AU$38.77
+4.0%
11.3%AU$43.10AU$27.50AU$33.4215
Sep ’24AU$38.07
AU$38.71
+1.7%
11.1%AU$43.10AU$27.50AU$35.6816
Aug ’24AU$39.05
AU$38.54
-1.3%
12.1%AU$43.00AU$27.00AU$34.9016
Jul ’24AU$39.64
AU$38.53
-2.8%
12.6%AU$43.00AU$27.00AU$33.4916
Jun ’24AU$38.00
AU$38.58
+1.5%
12.0%AU$43.00AU$27.00AU$31.3115
May ’24AU$38.85
AU$38.21
-1.6%
11.7%AU$43.00AU$27.00AU$31.9215
Apr ’24AU$37.94
AU$37.71
-0.6%
12.2%AU$43.00AU$27.00AU$33.1716
Mar ’24AU$36.82
AU$37.71
+2.4%
12.2%AU$43.00AU$27.00AU$33.0916
Feb ’24AU$36.06
AU$35.42
-1.8%
11.4%AU$41.70AU$26.50AU$35.7116
Jan ’24AU$33.55
AU$35.15
+4.8%
11.7%AU$41.70AU$26.50AU$37.2516
Dec ’23AU$34.59
AU$35.01
+1.2%
11.9%AU$41.70AU$26.50AU$34.5916

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/28 20:59
End of Day Share Price 2024/12/27 00:00
Earnings2024/06/30
Annual Earnings2024/06/30

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Woolworths Group Limited is covered by 33 analysts. 15 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Anthony VogelAPP Securities Pty Ltd.
Russell WrightBarclay Pearce Capital Pty Limited
Thomas KierathBarrenjoey Markets Pty Limited