Amazon.com, Inc.

WBAG:AMZN Stock Report

Market Cap: €2.3t

Amazon.com Valuation

Is AMZN undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of AMZN when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: AMZN (€215.65) is trading below our estimate of fair value (€322.38)

Significantly Below Fair Value: AMZN is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for AMZN?

Key metric: As AMZN is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for AMZN. This is calculated by dividing AMZN's market cap by their current earnings.
What is AMZN's PE Ratio?
PE Ratio47.1x
EarningsUS$49.87b
Market CapUS$2.35t

Price to Earnings Ratio vs Peers

How does AMZN's PE Ratio compare to its peers?

The above table shows the PE ratio for AMZN vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average30x
BABA Alibaba Group Holding
15.9x14.9%US$191.2b
PRX Prosus
12.4x1.9%€94.7b
MELI MercadoLibre
60.7x28.0%US$84.5b
WES Wesfarmers
30.9x8.2%AU$79.0b
AMZN Amazon.com
47.1x19.3%€2.3t

Price-To-Earnings vs Peers: AMZN is expensive based on its Price-To-Earnings Ratio (47.1x) compared to the peer average (29.6x).

Price to Earnings Ratio vs Industry

How does AMZN's PE Ratio compare vs other companies in the Global Multiline Retail Industry?

6 CompaniesPrice / EarningsEstimated GrowthMarket Cap
AMZN 47.1xIndustry Avg. 22.1xNo. of Companies24PE01632486480+
6 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: AMZN is expensive based on its Price-To-Earnings Ratio (47.1x) compared to the Global Multiline Retail industry average (22.1x).

Price to Earnings Ratio vs Fair Ratio

What is AMZN's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

AMZN PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio47.1x
Fair PE Ration/a

Price-To-Earnings vs Fair Ratio: Insufficient data to calculate AMZN's Price-To-Earnings Fair Ratio for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst AMZN forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€215.65
€229.69
+6.5%
8.6%€273.26€172.58n/a64
Dec ’25€195.70
€223.83
+14.4%
7.4%€272.03€171.81n/a64
Nov ’25€183.30
€210.91
+15.1%
8.5%€263.00€166.10n/a62
Oct ’25€166.20
€198.19
+19.2%
7.8%€238.00€161.66n/a59
Sep ’25€158.22
€197.66
+24.9%
7.0%€226.63€162.52n/a58
Aug ’25€172.78
€205.81
+19.1%
6.7%€231.25€166.50n/a59
Jul ’25€182.64
€204.59
+12.0%
6.0%€228.17€167.63n/a58
Jun ’25€161.02
€202.32
+25.6%
6.0%€226.23€166.21n/a57
May ’25€167.98
€201.58
+20.0%
6.7%€229.15€149.65n/a57
Apr ’25€166.50
€192.43
+15.6%
6.5%€214.13€139.65n/a56
Mar ’25€164.28
€188.45
+14.7%
8.2%€212.54€138.62n/a56
Feb ’25€144.96
€170.12
+17.4%
9.0%€212.36€138.50n/a52
Jan ’25€138.58
€160.92
+16.1%
10.2%€208.84€124.21n/a53
Dec ’24€134.72
€159.94
+18.7%
9.9%€211.49€125.79€195.7052
Nov ’24€128.82
€163.19
+26.7%
10.1%€217.67€128.71€183.3051
Oct ’24€120.52
€159.88
+32.7%
10.6%€215.37€126.41€166.2049
Sep ’24€127.60
€155.63
+22.0%
11.2%€210.61€118.95€158.2251
Aug ’24€120.98
€133.86
+10.6%
13.1%€200.07€90.03€172.7852
Jul ’24€119.28
€130.98
+9.8%
13.5%€201.56€82.46€182.6451
Jun ’24€113.32
€128.97
+13.8%
13.8%€205.06€83.89€161.0247
May ’24€95.60
€126.44
+32.3%
14.3%€200.53€82.04€167.9848
Apr ’24€94.78
€129.27
+36.4%
14.4%€206.29€84.39€166.5049
Mar ’24€86.58
€128.95
+48.9%
13.9%€196.52€84.22€164.2849
Feb ’24€93.35
€123.65
+32.5%
15.6%€191.16€72.82€144.9648
Jan ’24€78.11
€133.10
+70.4%
17.7%€235.90€75.49€138.5848
Dec ’23€92.04
€136.56
+48.4%
16.6%€237.50€97.85€134.7247

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/20 16:47
End of Day Share Price 2024/12/20 00:00
Earnings2024/09/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Amazon.com, Inc. is covered by 100 analysts. 63 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Kadambari DaptardarAccountability Research Corporation
Rocco StraussArete Research Services LLP
James KelleherArgus Research Company