Snap Inc.

WBAG:SNAP Stock Report

Market Cap: €18.2b

Snap Valuation

Is SNAP undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of SNAP when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: SNAP (€10.94) is trading below our estimate of fair value (€23.62)

Significantly Below Fair Value: SNAP is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for SNAP?

Key metric: As SNAP is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for SNAP. This is calculated by dividing SNAP's market cap by their current revenue.
What is SNAP's PS Ratio?
PS Ratio3.7x
SalesUS$5.17b
Market CapUS$18.95b

Price to Sales Ratio vs Peers

How does SNAP's PS Ratio compare to its peers?

The above table shows the PS ratio for SNAP vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average6.8x
4689 LY
1.6x5.8%JP¥3.0t
PINS Pinterest
5.7x13.0%US$20.0b
REA REA Group
18.3x7.2%AU$30.7b
1024 Kuaishou Technology
1.4x8.7%HK$183.6b
SNAP Snap
3.7x11.8%€19.0b

Price-To-Sales vs Peers: SNAP is good value based on its Price-To-Sales Ratio (3.7x) compared to the peer average (6.8x).

Price to Sales Ratio vs Industry

How does SNAP's PS Ratio compare vs other companies in the European Interactive Media and Services Industry?

8 CompaniesPrice / SalesEstimated GrowthMarket Cap
SNAP 3.7xIndustry Avg. 1.5xNo. of Companies15PS0246810+
8 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: SNAP is expensive based on its Price-To-Sales Ratio (3.7x) compared to the European Interactive Media and Services industry average (1.5x).

Price to Sales Ratio vs Fair Ratio

What is SNAP's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

SNAP PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio3.7x
Fair PS Ration/a

Price-To-Sales vs Fair Ratio: Insufficient data to calculate SNAP's Price-To-Sales Fair Ratio for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst SNAP forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€10.94
€12.62
+15.4%
16.9%€17.36€8.68n/a34
Dec ’25€11.27
€12.43
+10.3%
17.0%€17.06€8.53n/a34
Nov ’25€11.85
€11.96
+0.9%
17.0%€16.55€8.27n/a34
Oct ’25€9.48
€11.57
+22.1%
16.3%€16.13€7.17n/a34
Sep ’25€8.31
€11.91
+43.2%
14.9%€16.21€8.55n/a32
Aug ’25€12.28
€14.23
+15.8%
14.0%€18.43€9.22n/a33
Jul ’25€14.82
€14.18
-4.3%
15.1%€18.63€9.31n/a32
Jun ’25€13.87
€13.98
+0.8%
15.1%€18.40€9.20n/a32
May ’25€14.13
€14.06
-0.5%
15.2%€18.71€9.35n/a33
Apr ’25€10.69
€12.38
+15.8%
18.8%€18.27€7.31n/a33
Mar ’25€10.36
€12.47
+20.4%
19.0%€18.44€7.38n/a33
Feb ’25€14.62
€13.68
-6.4%
30.6%€21.19€6.91n/a33
Jan ’25€15.47
€11.60
-25.0%
38.0%€21.03€6.40n/a32
Dec ’24€12.92
€9.58
-25.8%
21.7%€14.71€6.44€11.2731
Nov ’24€9.43
€9.71
+3.0%
19.6%€14.19€6.62€11.8531
Oct ’24€8.25
€9.45
+14.6%
23.2%€15.11€6.14€9.4831
Sep ’24€9.71
€9.56
-1.5%
24.0%€14.75€5.99€8.3132
Aug ’24€10.27
€9.39
-8.6%
24.1%€14.51€5.90€12.2832
Jul ’24€10.87
€8.99
-17.3%
22.8%€14.96€6.08€14.8232
Jun ’24€9.49
€9.01
-5.0%
24.6%€14.92€6.06€13.8731
May ’24€7.83
€8.92
+13.9%
24.9%€14.58€5.92€14.1331
Apr ’24€10.24
€9.93
-3.1%
22.4%€14.82€6.49€10.6932
Mar ’24€9.53
€10.11
+6.1%
26.5%€18.70€6.55€10.3632
Feb ’24€9.20
€9.93
+7.9%
32.2%€20.94€6.37€14.6232
Jan ’24€8.14
€10.77
+32.3%
40.2%€25.41€6.59€15.4733
Dec ’23€10.34
€11.47
+11.0%
39.9%€26.94€6.98€12.9233

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/20 13:54
End of Day Share Price 2024/12/20 00:00
Earnings2024/09/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Snap Inc. is covered by 71 analysts. 40 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Richard KramerArete Research Services LLP
James KelleherArgus Research Company
James CordwellAtlantic Equities LLP