Harley-Davidson (HOG) Stock Overview
Manufactures and sells motorcycles in the United States and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 2/6 |
| Future Growth | 0/6 |
| Past Performance | 2/6 |
| Financial Health | 4/6 |
| Dividends | 3/6 |
HOG Community Fair Values
Create NarrativeSee what others think this stock is worth. Follow their fair value or set your own to get alerts.
Harley-Davidson, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$13,720.00 |
| 52 Week High | US$15,520.00 |
| 52 Week Low | US$8,030.00 |
| Beta | 1.28 |
| 1 Month Change | -7.61% |
| 3 Month Change | 35.17% |
| 1 Year Change | -5.38% |
| 3 Year Change | 288.67% |
| 5 Year Change | n/a |
| Change since IPO | 28,906.34% |
Recent News & Updates
Recent updates
Shareholder Returns
| HOG | AR Auto | AR Market | |
|---|---|---|---|
| 7D | 6.1% | 0% | 0% |
| 1Y | -5.4% | 0% | 0% |
Return vs Industry: HOG underperformed the AR Auto industry which returned 35.5% over the past year.
Return vs Market: HOG underperformed the AR Market which returned 3.9% over the past year.
Price Volatility
| HOG volatility | |
|---|---|
| HOG Average Weekly Movement | 8.0% |
| Auto Industry Average Movement | 0% |
| Market Average Movement | 0% |
| 10% most volatile stocks in AR Market | 0% |
| 10% least volatile stocks in AR Market | 0% |
Stable Share Price: HOG has not had significant price volatility in the past 3 months compared to the AR market.
Volatility Over Time: HOG's weekly volatility (8%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1903 | 5,900 | Artie Starrs | www.harley-davidson.com |
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.
Harley-Davidson, Inc. Fundamentals Summary
| HOG fundamental statistics | |
|---|---|
| Market cap | AR$4.75t |
| Earnings (TTM) | AR$353.91b |
| Revenue (TTM) | AR$6.52t |
Is HOG overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| HOG income statement (TTM) | |
|---|---|
| Revenue | US$4.47b |
| Cost of Revenue | US$2.58b |
| Gross Profit | US$1.11b |
| Other Expenses | US$871.08m |
| Earnings | US$242.82m |
Last Reported Earnings
Jun 30, 2025
Next Earnings Date
Nov 04, 2025
| Earnings per share (EPS) | 2.00 |
| Gross Margin | 24.89% |
| Net Profit Margin | 5.43% |
| Debt/Equity Ratio | 207.2% |
How did HOG perform over the long term?
See historical performance and comparisonDividends
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/10/17 01:44 |
| End of Day Share Price | 2025/10/17 00:00 |
| Earnings | 2025/06/30 |
| Annual Earnings | 2024/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
|
| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Harley-Davidson, Inc. is covered by 31 analysts. 11 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| David Coleman | Argus Research Company |
| Craig Kennison | Baird |
| Felicia Kantor Hendrix | Barclays |