Harley-Davidson, Inc.

BASE:HOG Stock Report

Market Cap: AR$4.2t

Harley-Davidson Management

Management criteria checks 2/4

We currently do not have sufficient information about the CEO.

Key information

Artie Starrs

Chief executive officer

n/a

Total compensation

CEO salary percentagen/a
CEO tenureless than a year
CEO ownershipn/a
Management average tenure2.4yrs
Board average tenure3.3yrs

Recent management updates

Recent updates


CEO

Artie Starrs (48 yo)

less than a year
Tenure

Mr. Arthur Francis Starrs, III, also known as Artie, has been Chief Executive Officer, President and Director of Harley-Davidson, Inc. since October 1, 2025. He has been Chief Executive Officer at Topgolf...


Leadership Team

NamePositionTenureCompensationOwnership
Jonathan Root
CFO & President of Commercial2.4yrsUS$1.58m0.031%
ARS 1.3b
Jagdish Krishnan
Chief Digital & Operations Officer2.7yrsUS$1.66m0.024%
ARS 1.0b
Paul Krause
Chief Legal Officer6yrsUS$1.32m0.022%
ARS 923.4m
Jochen Zeitz
Senior Advisorless than a yearUS$9.15m0.58%
ARS 24.3b
Luke Mansfield
Chief Commercial Officer of Harley-Davidson Motor Company1.8yrsUS$1.14m0.020%
ARS 856.0m
Arthur Starrs
CEO, President & Directorless than a yearno datano data
Bryan Beck
Chief Accounting Officerno datano datano data
Shawn Collins
Director of Investor Relationsno datano datano data
George Prassas
Chief Communications Officer1.8yrsno datano data
Theo Keetell
Vice President of Marketing4yrsno datano data
Tori Termaat
Chief Human Resources Officer4yrsno data0.011%
ARS 455.6m
Ray Drea
Chief Stylistno datano datano data
2.4yrs
Average Tenure
48yo
Average Age

Experienced Management: HOG's management team is considered experienced (2.4 years average tenure).


Board Members

NamePositionTenureCompensationOwnership
Arthur Starrs
CEO, President & Directorless than a yearno datano data
Daniel Nova
Independent Directorless than a yearno data0.0024%
ARS 102.0m
Troy Alstead
Independent Chairman of the Board8.8yrsUS$285.00k0.030%
ARS 1.3b
Maryrose Sylvester
Independent Director9.3yrsUS$280.00k0.019%
ARS 780.6m
Allan Golston
Independent Director8.8yrsUS$280.00k0.0036%
ARS 153.4m
James Farley
Independent Director4.5yrsUS$260.00k0.019%
ARS 808.4m
Matthew Reintjes
Independent Directorless than a yearno datano data
Lori Flees
Independent Directorless than a yearno data0.0061%
ARS 257.1m
Rafeh Masood
Independent Director3.3yrsUS$260.00k0.0040%
ARS 167.7m
3.3yrs
Average Tenure
58yo
Average Age

Experienced Board: HOG's board of directors are considered experienced (3.3 years average tenure).


Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/11/12 19:41
End of Day Share Price 2025/11/12 00:00
Earnings2025/09/30
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Harley-Davidson, Inc. is covered by 31 analysts. 11 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
David ColemanArgus Research Company
Craig KennisonBaird
Felicia Kantor HendrixBarclays