Milbon is pushing into overseas salons and higher-end hair products, but rising costs and tough competition could mean those sales don’t turn into much better profits. See what could hold back its expansion plans—and what would need to go right for the company to beat cautious expectations.Read more
Milbon’s salon-first beauty business is pushing into new countries and leaning harder into premium hair and scalp care, while building digital tools that keep salons and customers coming back. But aging demand at home, a shaky China recovery, and the shift toward direct-to-consumer brands could test whether this growth plan really holds up.Read more
Milbon is trying to reignite salon demand by pushing higher-end color services and training that help stylists charge more and bring clients back more often. The bigger question is whether overseas growth and new premium lines can offset a tougher home market and fierce price competition in hair color.Read more
Milbon Co., Ltd. manufactures and sells cosmetic products in Japan and internationally. The company offers shampoo, hair treatment, hair tonic and cream, liquid and foam hairdressing products, set lotions, and hair spray products; hair coloring products, such as oxidative and acid hair dyes, and hair bleaches; and permanent wave products, including thioglycolic acid-based and cysteine-based permanent wave products, as well as hair straightening products. It also provides skincare and make-up cosmetics, as well as health food, beauty equipment, etc. The company offers its products under the MILBON, Elujuda, ORDEVE, and iMPREA brands. The company was incorporated in 1960 and is headquartered in Tokyo, Japan.
