Adidas is seeing stronger demand for its performance and everyday sporty wear, helped by a bigger push into selling directly to shoppers and a steady stream of refreshed classic styles. But new trade costs, tougher competition, and fast-changing fashion trends could squeeze profits and test how much shoppers will pay.Read more
Big global sports events put adidas in the spotlight, but the growth may be less of a surge than many expect as new launches crowd out other products and promotions heat up online. At the same time, a bigger push into North America and tougher price competition in parts of Asia could keep profits from rising as quickly as the brand’s direct-to-consumer shift suggests.Read more
adidas looks set to benefit as big sporting moments, athlete partnerships, and renewed strength in running keep the brand in the spotlight and support stronger demand across both performance and everyday wear. The upside depends on avoiding a slide into heavy discounting and navigating trade tensions, especially as it pushes harder in the U.S. and China.Read more
No trending discussion available.
Outstanding track record with excellent balance sheet and pays a dividend.
adidas AG, together with its subsidiaries, designs, develops, produces, and markets a range of athletic and sports lifestyle products in Europe, Greater China, Japan, South Korea, Latin America, North America, and internationally. The company offers footwear and apparel, as well as accessories and gear, including bags, balls, sunglasses, and fitness equipment under the adidas brand; golf footwear and apparel under the adidas Golf brand; and outdoor footwear under the Five Ten brand. It sells its products through its own retail stores, mono-branded franchise stores, shop-in-shops, joint ventures with retail partners, and co-branded stores, as well as through its wholesale and e-commerce platforms. The company was formerly known as adidas-Salomon AG and changed its name to adidas AG in June 2006. adidas AG was founded in 1920 and is headquartered in Herzogenaurach, Germany.
