Announcement • Apr 14
Springbig Launches Ai Audience Builderg Springbig had announced the launch of AI Audience Builder, a breakthrough capability that enables retailers to create precisely targeted customer segments using plain, natural language powered by artificial intelligence. No filters. No manual logic. No data expertise required. The launch positions Springbig at the forefront of AI-driven retail marketing, delivering a tangible productivity and revenue advantage to dispensary operators competing in an increasingly data-intensive market. Instead of navigating complex segmentation workflows, marketers can now describe an audience in their own words and watch Springbig's AI instantly build it, dramatically compressing the time from insight to campaign execution. Audience segmentation has long been one of the most powerful, yet consistently underutilized, levers in retail marketing. The barrier has never been data availability. It has been accessibility. Traditional segmentation requires marketing teams to build logic manually, configure multiple filters, and maintain a working knowledge of underlying data structures. For operators running lean teams across multiple locations, that friction translates directly into missed revenue opportunities. AI Audience Builder removes that barrier entirely. Key capabilities include: Natural language audience creation based on intent, purchase behavior, or campaign goals; Instant segmentation without manual filter configuration or technical training; Faster campaign execution that compresses setup time from hours to seconds; Higher targeting precision grounded in real, real-time customer data; Broader team access, empowering any marketer, not just data specialists, to run sophisticated campaigns. In high-velocity retail environments, the window between consumer intent and purchase decision is narrow. AI Audience Builder allows operators to react in real time, building and launching hyper-relevant campaigns without the delays historically caused by manual segmentation. This capability delivers outsized impact during peak promotional periods, product launches, and high-traffic events, where message relevance directly determines conversion and revenue outcomes. Operators leveraging AI Audience Builder can expect to: Launch campaigns faster with dramatically reduced setup time; Reduce segmentation errors that dilute message relevance and waste spend; Increase customer lifetime value through smarter, behavior-driven targeting; Unlock deeper intelligence from existing customer data without additional infrastructure; Scale marketing output without scaling headcount. The result is a more agile, more profitable marketing operation, one that keeps pace with consumer behavior and operational demands simultaneously. AI Audience Builder is the latest addition to Springbig's expanding suite of AI-powered capabilities, which span campaign automation, personalized messaging, loyalty optimization, and performance analytics. Each capability is designed with the same goal: reduce friction for the marketer and increase the return on every customer interaction. AI Audience Builder is available now to all Springbig platform subscribers at no additional cost. Announcement • Feb 07
SpringBig Holdings, Inc. Announces Board Resignation of Directors, Effective February 5, 2026 SpringBig Holdings, Inc. announced that on February 5, 2026, Matt Sacks and Mark Silver resigned as members of the Board of Directors of company. Following such resignations, the Board consisted of the following directors: Jaret Christopher (Chairman) and Larry Ellis. Announcement • Dec 03
Springbig Launches Face ID for Gated Links, Delivering the Fastest and Most Secure Message Experience in Regulated Retail Springbig announced the launch of Face ID authentication for gated links, a major upgrade that makes accessing compliant SMS offers as effortless as unlocking phone. With Face ID enabled, consumers can open gated content in seconds, eliminating friction at the moment of engagement and creating a faster, more intuitive path from notification to offer. The result is a smoother customer experience and a measurable lift in campaign performance for retailers and brands. In regulated industries, secure access is essential, but it often introduces unnecessary complexity. Face ID solves this by combining Springbig's trusted eligibility checks with a familiar, high trust verification method consumers already rely on for banking, payments, and personal data protection. This upgrade delivers a powerful combination of convenience and compliance, removing the traditional tradeoff between the two. Face ID improves outcomes for both consumers and marketers. Shoppers gain instant access to personalized offers with a single glance, along with a seamless, app like experience that feels native to their iOS or Android devices. Retailers and brands benefit from higher completion rates after SMS clicks, increased offer visibility and redemption, and stronger overall campaign performance driven by fewer drop offs. In short, reducing friction directly translates to more engagement and more revenue. 
