Announcement • Jul 04
SpringBig Holdings, Inc. Announces Resignation of Jason Moos as Chief Financial Officer, Effective June 30, 2026 SpringBig Holdings, Inc. announced that on June 29, 2026, Jason Moos and SpringBig Holdings, Inc. entered into a Key Employee Retention, Transition, and Resignation Agreement (the “Transition Agreement”) pursuant to which Mr. Moos resigned from his position as Chief Financial Officer of the Company, effective June 30, 2026, but will remain employed by the Company through July 11, 2026 and thereafter will provide transition and consulting services for a limited period. Mr. Moos' resignation was not the result of any disagreement with the Company on any matter relating to the Company's operations, policies or practices. Announcement • Jun 19
SpringBig Holdings, Inc. Announces Cessation of James Cabral from Chief Operating Officer Role, Effective June 16, 2026 SpringBig Holdings, Inc. announced that, effective June 16, 2026, James Cabral ceased serving as Chief Operating Officer of SpringBig Holdings, Inc. and is no longer employed by the Company. Mr. Cabral's departure was not the result of any disagreement with the Company regarding its operations, policies, or practices. Announcement • Apr 14
Springbig Launches Ai Audience Builderg Springbig had announced the launch of AI Audience Builder, a breakthrough capability that enables retailers to create precisely targeted customer segments using plain, natural language powered by artificial intelligence. No filters. No manual logic. No data expertise required. The launch positions Springbig at the forefront of AI-driven retail marketing, delivering a tangible productivity and revenue advantage to dispensary operators competing in an increasingly data-intensive market. Instead of navigating complex segmentation workflows, marketers can now describe an audience in their own words and watch Springbig's AI instantly build it, dramatically compressing the time from insight to campaign execution. Audience segmentation has long been one of the most powerful, yet consistently underutilized, levers in retail marketing. The barrier has never been data availability. It has been accessibility. Traditional segmentation requires marketing teams to build logic manually, configure multiple filters, and maintain a working knowledge of underlying data structures. For operators running lean teams across multiple locations, that friction translates directly into missed revenue opportunities. AI Audience Builder removes that barrier entirely. Key capabilities include: Natural language audience creation based on intent, purchase behavior, or campaign goals; Instant segmentation without manual filter configuration or technical training; Faster campaign execution that compresses setup time from hours to seconds; Higher targeting precision grounded in real, real-time customer data; Broader team access, empowering any marketer, not just data specialists, to run sophisticated campaigns. In high-velocity retail environments, the window between consumer intent and purchase decision is narrow. AI Audience Builder allows operators to react in real time, building and launching hyper-relevant campaigns without the delays historically caused by manual segmentation. This capability delivers outsized impact during peak promotional periods, product launches, and high-traffic events, where message relevance directly determines conversion and revenue outcomes. Operators leveraging AI Audience Builder can expect to: Launch campaigns faster with dramatically reduced setup time; Reduce segmentation errors that dilute message relevance and waste spend; Increase customer lifetime value through smarter, behavior-driven targeting; Unlock deeper intelligence from existing customer data without additional infrastructure; Scale marketing output without scaling headcount. The result is a more agile, more profitable marketing operation, one that keeps pace with consumer behavior and operational demands simultaneously. AI Audience Builder is the latest addition to Springbig's expanding suite of AI-powered capabilities, which span campaign automation, personalized messaging, loyalty optimization, and performance analytics. Each capability is designed with the same goal: reduce friction for the marketer and increase the return on every customer interaction. AI Audience Builder is available now to all Springbig platform subscribers at no additional cost. 
