RUG Share Price Performance
SEK 69.60
25.00 (56.05%)
26.7% undervalued intrinsic discount
SEK 95.00
Fair Value
Price SEK 69.60
AnalystHighTarget SEK 95.00
AnalystLowTarget SEK 91.00
AnalystConsensusTarget SEK 92.50
Fair ValueSEK 95.00
Share Pricen/a
RugVista Group AB (publ) Stock Price
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RUG Community Narratives
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Fair Value SEK 95 26.7% undervalued intrinsic discount
E-commerce And Sustainable Trends Will Redefine Home Furnishings
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Fair Value SEK 91 23.5% undervalued intrinsic discount
Minimalist Trends And Amazon And Wayfair Rivalry Will Erode Stability
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Fair Value SEK 92.5 24.8% undervalued intrinsic discount
Online Home Décor And Warehouse Automation Will Expand Retail Markets
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Minimalist Trends And Amazon And Wayfair Rivalry Will Erode Stability
Key Takeaways Shifting consumer trends and intensifying e-commerce competition threaten long-term revenue growth, margin stability, and customer retention for RugVista. Heavy reliance on digital marketing and a traditional supply chain increases vulnerability to rising costs, unmet sustainability demands, and rapid technology changes.Read more
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SEK 91
23.5% undervalued intrinsic discount
AnalystLowTarget's Fair Value
Revenue
8.54% p.a.
Profit Margin
12.78%
Future PE
17.76x
Price in 2028
SEK 106.12
Online Home Décor And Warehouse Automation Will Expand Retail Markets
Key Takeaways Rapid digital adoption and continued home improvement trends are driving strong revenue and order growth, positioning RugVista to capture sustained demand in online specialty retail. Operational improvements and digital investments are boosting efficiency and margins, while a stronger product mix supports higher profitability and long-term earnings growth.Read more
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SEK 92.5
24.8% undervalued intrinsic discount
AnalystConsensusTarget's Fair Value
Revenue
9.77% p.a.
Profit Margin
13.74%
Future PE
16.58x
Price in 2028
SEK 107
E-commerce And Sustainable Trends Will Redefine Home Furnishings
Key Takeaways Technology-driven efficiencies and expanded automation offer margin gains and competitive advantage, supporting sustainable growth and higher profitability. Unique assortment, brand enhancements, and a focus on ethical sourcing position RugVista to win market share and deepen customer loyalty in a growing digital home furnishings sector.Read more
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SEK 95
26.7% undervalued intrinsic discount
AnalystHighTarget's Fair Value
Revenue
11.14% p.a.
Profit Margin
14.43%
Future PE
15.62x
Price in 2028
SEK 109.84
Trending Discussion
Recently Updated Narratives
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RUG: Leadership Transition To Ebba Ljungerud Will Drive Future Earnings Power
Fair Value: SEK 91 23.5% undervalued intrinsic discount
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E-commerce And Sustainable Trends Will Redefine Home Furnishings
Fair Value: SEK 95 26.7% undervalued intrinsic discount
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Online Home Décor And Warehouse Automation Will Expand Retail Markets
Fair Value: SEK 92.5 24.8% undervalued intrinsic discount
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Snowflake Analysis
RugVista Group AB (publ) Key Details
Last Reported Earnings
Sep 30, 2025
Next Reporting Earnings
Feb 05, 2026
- 2.90
- 50.24%
- 7.93%
- 0%
About RUG
- Founded
- 2005
- Employees
- 93
- CEO
- WebsiteView website
RugVista Group AB (publ) operates direct-to-consumer online platforms for carpet and rug sales in Sweden and internationally. It operates through three segments: Business-to-Consumer, Business-to-Business, and Marketplaces & Other. The company offers carpets and rugs under the RugVista and CarpetVista brands. It also provides rug accessories, including anti-slip articles and stain removers. The company was founded in 2005 and is headquartered in Limhamn, Sweden.
