Announcement • Jul 15
Mma.Inc Launches Expanded Revenue Opportunities with Zebra Athletics and New Ecommerce Platform Mixed Martial Arts Group Limited today announced the public launch of the TrainAlta gear store, expanding its commercial partnership with Zebra Athletics beyond enrolled Warrior Training Program participants. The store allows the public to purchase individual products and bundled Zebra Athletics gear packages directly through the TrainAlta website. The launch establishes a standalone merchandise revenue channel alongside TrainAlta’s program revenue and creates commerce infrastructure designed to support future transactions across BJJLink, MixedMartialArts.com and the XP Passport ecosystem. Zebra Athletics gear was previously offered primarily in connection with TrainAlta’s Warrior Training Programs. Under the expanded model, gear can now be purchased independently of program enrolment. Separating gear from program pricing creates two distinct commercial channels, training revenue and merchandise revenue, which can be priced, promoted and expanded independently. The store also offers instalment payment options, providing customers with greater flexibility when purchasing equipment packages. Orders in Australia and the United Kingdom are fulfilled directly by Zebra Athletics through integrated regional fulfilment arrangements. This vendor direct model enables MMA.INC to expand merchandise sales without holding inventory or operating its own fulfilment network. MMA.INC believes the store can generate meaningful additional revenue from both existing and future customers. Thousands of former TrainAlta participants continue to train and have requested access to additional Alta gear, while current participants, who receive one kit for fight night, have regularly asked to purchase multiple kits during the 20-week program. At an average retail price of USD 320 per full kit, even modest uptake could create material additional sales. The longer-term opportunity is broader: MMA.INC has access to approximately 108,000 active BJJLink students and more than 530,000 user accounts across its platform, creating a substantial audience for future MMA.INC merchandise and specialist martial arts equipment. MMA.INC intends for the TrainAlta store to serve as the initial operating model for a broader commerce layer across its platform portfolio. The Company believes its combined reach across TrainAlta, BJJLink and MixedMartialArts.com creates a differentiated distribution network connecting martial arts participants, academies, coaches, audiences and commercial partners. That network is intended to support future ecommerce, partner offers, participant rewards and vendor activations across the MMA.INC ecosystem. Transactions through the TrainAlta store are supported by MMA.INC’s Adyen payments integration. The Company is continuing to develop payment capabilities designed to support its training programs and broader commerce opportunities across its platform portfolio. Announcement • Jun 12
Mixed Martial Arts Group Limited Launches AI-Powered Member Acquisition Platform For BJJLink Mixed Martial Arts Group Limited announced the beta launch of a new AI-powered member acquisition platform that expands BJJLink beyond gym management software and into digital growth infrastructure for martial arts academies. The new platform is designed to help Brazilian Jiu-Jitsu and martial arts academy owners create, optimize and manage professional digital storefronts that support member acquisition, lead generation, class enquiries and future digital commerce. The initial beta release includes three core AI-powered capabilities: AI Website Review – analyzes an academy’s existing website and uses it as the foundation for a redesigned digital storefront; AI Start From Scratch – generates a new academy digital storefront using BJJLink templates specifically tailored for martial arts businesses; AI Inline Assistant – provides a live AI editing assistant embedded directly within the platform, enabling academy owners to update content quickly without technical expertise. By integrating digital storefront creation directly into BJJLink, academy owners can manage both their operational infrastructure and public-facing digital presence from a single platform. The AI-powered digital growth platform is currently being deployed through a controlled beta rollout with selected BJJLink customers while MMA.INC validates demand, performance and implementation requirements ahead of broader commercialization. New Risk • May 19
New minor risk - Financial data availability The company's latest financial reports are more than 6 months old. Last reported fiscal period ended June 2025. This is considered a minor risk. If the company has not reported its earnings on time, it may have been delayed due to audit problems or it may be finding it difficult to reconcile its accounts. Currently, the following risks have been identified for the company: Major Risks Share price has been highly volatile over the past 3 months (18% average weekly change). Negative equity (-AU$1.4m). Shareholders have been substantially diluted in the past year (156% increase in shares outstanding). Revenue is less than US$1m (AU$1.1m revenue, or US$803k). Minor Risks Latest financial reports are more than 6 months old (reported June 2025 fiscal period end). Market cap is less than US$100m (US$14.2m market cap). 
