PRG Share Price Performance
US$29.19
-19.95 (-40.60%)
35.1% undervalued intrinsic discount
US$45.00
Fair Value
Price US$29.19
AnalystHighTarget US$45.00
AnalystLowTarget US$27.00
AnalystConsensusTarget US$38.57
Fair ValueUS$45.00
Share Pricen/a
PROG Holdings, Inc. Stock Price
- 3 Narratives written by author
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- 11 Fair Values set on narratives written by author
PRG Community Narratives
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Fair Value US$45 35.1% undervalued intrinsic discount
AI And Gig Economy Will Drive Alternative Finance Amid Risks
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AN
Fair Value US$27.02 8.1% overvalued intrinsic discount
Regulation And Rising Consumer Caution Will Sink Leasing Prospects
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Fair Value US$38.57 24.3% undervalued intrinsic discount
BNPL And Omnichannel Partnerships Will Create Value Despite Risks
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AI And Gig Economy Will Drive Alternative Finance Amid Risks
Key Takeaways AI-driven underwriting and digital initiatives are set to structurally expand margins, reduce credit losses, and steadily improve long-term earnings power. Expanding demand from underserved consumers and growing acceptance of alternative financing will further accelerate revenue growth and market share gains.Read more
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AN
US$45
35.1% undervalued intrinsic discount
AnalystHighTarget Fair Value
Revenue growth
4.73% p.a.
Profit Margin
4.7%
Future PE
14.5x
Share price in 2028
US$57.87
Regulation And Rising Consumer Caution Will Sink Leasing Prospects
Key Takeaways Increased consumer awareness and regulatory changes threaten to decrease demand, raise compliance expenses, and limit revenue growth for PROG Holdings' core products. Limited diversification and lagging technological innovation expose the company to concentration risk, volatile earnings, and intensifying competition from fintech and BNPL solutions.Read more
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AN
US$27.02
8.1% overvalued intrinsic discount
AnalystLowTarget Fair Value
Revenue growth
1.68% p.a.
Profit Margin
4.8%
Future PE
9.33x
Share price in 2028
US$34.74
BNPL And Omnichannel Partnerships Will Create Value Despite Risks
Key Takeaways Growth in digital payment solutions and omnichannel partnerships supports strong future revenue, driven by rising demand for flexible consumer options and digital retail channels. Enhanced analytics, new verticals, and scalable retailer partnerships improve credit quality, diversify revenue streams, and expand the addressable market for stable earnings growth.Read more
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AN
US$38.57
24.3% undervalued intrinsic discount
AnalystConsensusTarget Fair Value
Revenue growth
2.45% p.a.
Profit Margin
5.22%
Future PE
11.96x
Share price in 2028
US$49.6
Recently Updated Narratives
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BNPL And Omnichannel Partnerships Will Create Value Despite Risks
Fair Value: US$38.57 24.3% undervalued intrinsic discount
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AN
Regulation And Rising Consumer Caution Will Sink Leasing Prospects
Fair Value: US$27.02 8.1% overvalued intrinsic discount
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AN
AI And Gig Economy Will Drive Alternative Finance Amid Risks
Fair Value: US$45 35.1% undervalued intrinsic discount
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Snowflake Analysis
PROG Holdings, Inc. Key Details
About PRG
- Founded
- 1955
- Employees
- 1403
- CEO
- WebsiteView website
PROG Holdings, Inc., a financial technology holding company, provides payment options to consumers in the United States. It operates through two segments: Progressive Leasing and Vive. The company owns Progressive Leasing, an in-store, app-based, and e-commerce point-of-sale lease-to-own solutions provider; and Vive Financial, an omnichannel provider of second-look revolving credit products. It also provides buy now pay later payment options through four interest-free installments; and Build, a credit building financial management tool. The company was formerly known as Aaron's Holdings Company, Inc. and changed its name to PROG Holdings, Inc. in December 2020. PROG Holdings, Inc. was founded in 1955 and is based in Draper, Utah.
