How does Atour make money? Atour is a hotel management company, mainly with its own hotels, as it seeks greater efficiency by reducing the number of rented hotels (only 32 as of December 2024).Read more
Key Takeaways Rapid expansion in smaller Chinese cities and an asset-light franchise strategy positions the company for long-term, scalable growth with improved margins. Emphasis on experiential brands, digital retail, and a growing membership program strengthens customer loyalty, premium pricing, and profitability.Read more
Atour Lifestyle Holdings Limited, through its subsidiaries, develops lifestyle brands around hotel offerings in the People’s Republic of China. The company provides hotel management services, including day-to-day management services for the hotels on behalf of franchisees, and sells hotel supplies and other products. It also offers retail management services, investment management services, financial information service management, property management services, and software and technology services, as well as operates a travel agency. Atour Lifestyle Holdings Limited was incorporated in 2012 and is headquartered in Shanghai, China.
