Pop Culture Group Co., Ltd provides living entertainment services and digital entertainment services to corporate clients in China. It hosts concerts and hip-hop related events, including stage plays, dance competitions, cultural and musical festivals, and promotional parties, as well as creates hip-hop related online programs; and provides event planning and execution services comprising communication, planning, design, production, reception, execution, and analysis services to advertising and media service providers, industry associations, and companies in a range of industries, such as consumer goods, real estate, tourism, entertainment, technology, e-commerce, education, and sports. The company also offers marketing services, including brand promotion, such as trademark and logo design, visual identity system design, brand positioning and personality design, and digital solutions; and other services, including digital collection sales, software development services, music recording services, Software-as-a-Service (SaaS) software services, and advertisement distribution services to corporate clients. In addition, it provides rental services. The company was incorporated in 2020 and is headquartered in Xiamen, China. Pop Culture Group Co., Ltd is a subsidiary of Joya Enterprises Limited.