BYRN Share Price Performance
US$3.54
-20.00 (-84.96%)
52.8% undervalued intrinsic discount
US$7.50
Fair Value
Price US$3.54
AnalystLowTarget US$7.50
AnalystHighTarget US$12.50
AnalystConsensusTarget US$6.83
Fair ValueUS$7.50
Share Pricen/a
Byrna Technologies Inc. Stock Price
- 3 Narratives written by author
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- 97 Fair Values set on narratives written by author
BYRN Community Narratives
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Fair Value
·Fair Value US$7.5 52.8% undervalued intrinsic discount
Regulatory Risks Will Weigh On Prospects Yet Progress Will Emerge
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5users have followed this narrative
AN
Fair Value
·Fair Value US$12.5 71.7% undervalued intrinsic discount
Non Lethal Self Defense Will Captivate Global Markets
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2users have followed this narrative
AN
Fair Value
·Fair Value US$6.83 48.2% undervalued intrinsic discount
Amazon, Compact Launcher And Sportsman's Warehouse Will Expand US Operations
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Amazon, Compact Launcher And Sportsman's Warehouse Will Expand US Operations
Byrna Technologies is pushing harder into online sales and retail partners while rolling out a smaller self‑defense launcher aimed at new buyers, which could lift sales if demand shows up. But moving more production to the U.S. and leaning heavily on Amazon could squeeze profits and limit how much room the company has to invest.Read more
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US$6.83
48.2% undervalued intrinsic discount
Fair Value
Profit Margin
9.05%
Future PE
26.99x
Price in 2029
US$8.34
Non Lethal Self Defense Will Captivate Global Markets
Byrna sells non-lethal self-defense devices, and wider acceptance plus a bigger push through Amazon could put the brand in front of far more everyday shoppers. The big question is whether new products and subscription-style add-ons can turn that early momentum into steadier growth—before regulations, shifting consumer demand, or reliance on a few partners slows things down.Read more
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US$12.5
71.7% undervalued intrinsic discount
Fair Value
Revenue
3.62% p.a.
Profit Margin
0.93%
Future PE
276.22x
Price in 2029
US$15.24
Regulatory Risks Will Weigh On Prospects Yet Progress Will Emerge
Byrna Technologies is pushing its less-lethal self-defense products into big retail stores and online, while also trying to expand abroad and add smarter features. But shifting rules, uneven demand, and competition from other security options could turn recent momentum into a bumpier ride than it looks.Read more
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US$7.5
52.8% undervalued intrinsic discount
Fair Value
Revenue
0.79% p.a.
Profit Margin
0.3%
Future PE
563.49x
Price in 2029
US$9.17
Trending Discussion
No trending discussion available.
Recently Updated Narratives
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BYRN: Marketing Reset And Hero Acquisition Will Support Future Share Recovery
Fair Value: US$6.83 48.2% undervalued intrinsic discount
37 fair values setusers have set this as their fair value
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AN
BYRN: Marketing Reset And Dealer Trends Will Drive Post Pullback Upside Potential
Fair Value: US$12.5 71.7% undervalued intrinsic discount
2 fair values setusers have set this as their fair value
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AN
BYRN: Media Partnership And Buybacks Will Support Future Earnings Potential
Fair Value: US$7.5 52.8% undervalued intrinsic discount
5 fair values setusers have set this as their fair value
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Snowflake Analysis
Byrna Technologies Inc. Key Details
About BYRN
- Founded
- 2005
- Employees
- 159
- CEO
- WebsiteView website
Byrna Technologies Inc., a less-lethal self-defense technology company, develops, manufactures, and sells less-lethal personal security solutions in the United States, South Africa, Europe, South America, Asia, and Canada. The company offers handheld personal security devices and shoulder-fired launchers designed for use by consumers and professional security customers without the need for a background check or firearms license; projectiles, such as chemical irritant, kinetic, and inert rounds; self-defense aerosol products comprising Byrna Bad Guy Repellent; and accessories and related safety products, such as Byrna Banshee, Byrna Shield, compressed carbon dioxide canisters, sighting systems, holsters, and Byrna-branded apparel. It sells its products to the consumer market through its Byrna e-commerce store and Amazon storefront, Side Hustle dealer program, premier dealers, and a network of outdoor and sporting goods stores either directly or through distributors; and to the professional security market through Train the trainer program. The company was formerly known as Security Devices International, Inc. and changed its name to Byrna Technologies Inc. in March 2020. Byrna Technologies Inc. was incorporated in 2005 and is headquartered in Andover, Massachusetts.
