JD. Share Price Performance
UK£0
-0.91 (-100.00%)
Price UK£0
Fair ValueUK£1.70
Share Pricen/a
Analysis Article • 8h
JD Sports Fashion Plc Stock Price
- 3 Narratives written by author
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- 120 Fair Values set on narratives written by author
JD. Community Narratives
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Fair Value
·Fair Value UK£1.7 57.6% undervalued intrinsic discount
Nike And Adidas Partnerships Will Expand Athleisure Demand
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Fair Value
·Fair Value UK£1.08 33.2% undervalued intrinsic discount
Share Buybacks And Improved Sector Views Will Shape Retailer’s Next Chapter
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Fair Value
·Fair Value UK£0.84 14.3% undervalued intrinsic discount
Youth Risks, Digital Rivalry Will Hinder Expansion But Create Value
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Nike And Adidas Partnerships Will Expand Athleisure Demand
Key Takeaways Transformational U.S. expansion and youth brand leadership, coupled with exclusive partnerships, position the company for sustained outperformance amid the shift to athletic-driven fashion. Operational efficiencies, omnichannel innovation, and increasing shareholder returns are set to drive significant profitability and earnings growth beyond current market expectations.Read more
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UK£1.7
57.6% undervalued intrinsic discount
Fair Value
Revenue
4.89% p.a.
Profit Margin
3.87%
Future PE
22.26x
Price in 2029
UK£2.4
Share Buybacks And Improved Sector Views Will Shape Retailer’s Next Chapter
Key Takeaways Strategic expansion in North America through acquisitions and conversions could drive revenue and market share growth. Supply chain and digital investments aim to improve efficiency, customer engagement, and future margins.Read more
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UK£1.08
33.2% undervalued intrinsic discount
Fair Value
Revenue
3.3% p.a.
Profit Margin
4.52%
Future PE
12.45x
Price in 2029
UK£1.5
Youth Risks, Digital Rivalry Will Hinder Expansion But Create Value
Key Takeaways Heavy reliance on youthful demographics and key brand partnerships exposes the company to risks from demographic shifts and evolving supplier strategies. Rapid international expansion and significant digital investments may bring operational challenges and cost pressures without guaranteeing improved profitability or market share retention.Read more
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UK£0.84
14.3% undervalued intrinsic discount
Fair Value
Revenue
7.14% p.a.
Profit Margin
5.29%
Future PE
7.74x
Price in 2028
UK£1.11
Trending Discussion
Recently Updated Narratives
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JD.: Buyback Programme And Higher Future P/E Assumptions Will Support Upside
Fair Value: UK£1.7 57.6% undervalued intrinsic discount
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JD.: Share Repurchases And Premium P/E Assumption Will Support Future Upside
Fair Value: UK£1.08 33.2% undervalued intrinsic discount
70 fair values setusers have set this as their fair value
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Youth Risks, Digital Rivalry Will Hinder Expansion But Create Value
Fair Value: UK£0.84 14.3% undervalued intrinsic discount
1 fair value setusers have set this as their fair value
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Snowflake Analysis
JD Sports Fashion Plc Key Details
Last Reported Earnings
Jan 31, 2026
Next Reporting Earnings
Sep 23, 2026
- 0.09
- 47.00%
- 3.44%
- 15.8%
About JD.
- Founded
- 1981
- Employees
- 96000
- CEO
- WebsiteView website
JD Sports Fashion Plc engages in the retail of branded sports fashion and outdoor clothing, footwear, accessories, and equipment for women and men in the United Kingdom, Europe, North America, the Asia Pacific, and internationally. It operates through JD, Complementary Concepts, and Sporting Goods and Outdoors segments. The company also engages in the business of fitness and leisure clubs; and sells gift cards, tents, and camping equipment. It offers products under the JD, Size?, Footpatrol, Finish Line, Shoe Palace, DTLR, Livestock, Sprinter, Sport Zone, Sizeer, JD Gyms, Go Outdoors, Blacks, Millets, Tiso, Ultimate Outdoors, Fishing Republic, and Naylors brand names. The company sells its products through retail stores and trading websites. The company was founded in 1981 and is headquartered in Bury, the United Kingdom. JD Sports Fashion plc operates as a subsidiary of Pentland Group Limited.
Recent JD. News & Updates
Narrative Update • May 02
