Last Update 27 Oct 25
Fair value Increased 2.10%JD Sports Fashion has seen its analyst price target increase modestly, with the consensus rising to £1.04 from £0.95 as analysts cite improved fair value assumptions and more optimistic sector sentiment.
Analyst Commentary
Recent street research on JD Sports Fashion reflects a mix of optimistic and cautious sentiment among analysts regarding the company’s valuation and outlook. While many have moved targets upward on improved sector positioning, a few note ongoing challenges that could impact performance.
Bullish Takeaways- Bullish analysts have raised price targets, with several citing increased confidence in JD Sports Fashion’s fair value based on improving sector conditions.
- Rising price targets, in some cases significantly, suggest renewed optimism around the company’s growth prospects and ability to execute on strategic initiatives.
- The company’s consistent rating stability, with most analysts maintaining either Buy, Hold, or Outperform views, indicates belief in resilience amid broader market uncertainties.
- Certain analysts highlight stronger execution and momentum as key drivers of the positive re-rating in valuation.
- Bearish analysts have made moderate reductions in price targets, flagging potential headwinds in execution and market performance that could limit upside potential.
- Neutral ratings from several firms point to concerns over near-term earnings growth and possible sector volatility.
- Declines in target price, even if modest, illustrate some reservations about the sustainability of the company’s growth rate in a competitive retail environment.
- Uncertainty regarding macroeconomic trends and consumer sentiment remains an overhang on overall valuation for some analysts.
What's in the News
- RBC Capital raised its price target on JD Sports Fashion to 95 GBp from 90 GBp and maintained an Outperform rating (RBC Capital).
- JD Sports Fashion announced a share repurchase program authorizing up to £100 million in buybacks (Company announcement).
- The Board of Directors authorized the new buyback plan on August 27, 2025 (Company announcement).
- JD Sports Fashion provided fiscal 2026 sales guidance, stating that like-for-like sales are forecast to be below fiscal year 2025 (Company guidance).
Valuation Changes
- Fair Value Estimate has risen slightly, increasing from £1.17 to £1.20 per share.
- Discount Rate has fallen marginally, moving from 10.70% to 10.53%. This reflects a modest decrease in perceived risk.
- Revenue Growth Forecast has declined notably, dropping from 6.98% to 5.33%.
- Net Profit Margin has edged down from 5.35% to 5.18%.
- Future P/E Ratio is nearly unchanged and remains steady at around 10.73x.
Key Takeaways
-  Strategic expansion in North America through acquisitions and conversions could drive revenue and market share growth.  
-  Supply chain and digital investments aim to improve efficiency, customer engagement, and future margins.
- Challenges from weather, reliance on major brands, competitive pricing, currency fluctuations, and higher interest expenses threaten JD Sports' revenue and profitability.
Catalysts
About JD Sports Fashion- Engages in the retail of branded sports fashion and outdoor clothing, footwear, accessories, and equipment for kids, women, and men in the United Kingdom, Republic of Ireland, Europe, North America, and internationally.
-  The successful acquisition and integration of Hibbett is expected to bolster JD Sports' presence in North America, leveraging operational excellence and a broader multi-brand strategy, which will likely drive increased revenue and profitability in this key growth market.  
-  JD Sports plans to accelerate the conversion of Finish Line stores to JD fascia, aiming for a complete conversion within three years, potentially enhancing revenue and market share in North America.  
-  The company's strategic focus on doubling its market share in North America over the next three years post-Hibbett acquisition suggests a robust growth trajectory, which could significantly boost future earnings.  
-  Expanded investment in supply chain infrastructure, including new distribution facilities in Europe, the U.S., and Australia, is expected to enhance operational efficiency and lower costs, potentially improving net margins.  
- Continued growth in digital and omnichannel capabilities, alongside the expansion of the JD STATUS loyalty program, is set to increase customer engagement and average transaction value, likely contributing to higher future revenues.
JD Sports Fashion Future Earnings and Revenue Growth
Assumptions
How have these above catalysts been quantified?- Analysts are assuming JD Sports Fashion's revenue will grow by 7.0% annually over the next 3 years.
- Analysts assume that profit margins will increase from 4.3% today to 5.4% in 3 years time.
- Analysts expect earnings to reach £751.2 million (and earnings per share of £0.14) by about September 2028, up from £490.0 million today. However, there is some disagreement amongst the analysts with the more bullish ones expecting earnings as high as £867.4 million.
- In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 10.7x on those 2028 earnings, up from 9.7x today. This future PE is lower than the current PE for the GB Specialty Retail industry at 23.3x.
- Analysts expect the number of shares outstanding to remain consistent over the next 3 years.
- To value all of this in today's terms, we will use a discount rate of 10.7%, as per the Simply Wall St company report.
JD Sports Fashion Future Earnings Per Share Growth
Risks
What could happen that would invalidate this narrative?-  JD Sports faces challenges from adverse weather conditions that have impacted fashion and apparel sales in key markets like the UK, potentially affecting overall revenue. 
-  The reliance on major athletic brands like Nike introduces risk, particularly as Nike has reported underperformance; this could impact JD's sales if similar issues arise with other major brands or if Nike's slump continues longer than anticipated, affecting revenue growth.
-  The promotional environment remains intense and competitive, which may pressure gross margins as JD potentially engages in price reductions to maintain sales volumes, impacting net margins.
-  Currency fluctuations, particularly the strengthening of the British pound against USD and euro, present a potential headwind affecting revenue and profit when converting earnings from overseas markets like North America and Europe back to GBP.
- Increased interest expenses due to ongoing lease obligations and acquisitions like Hibbett may pressure profitability, as higher costs could weigh on earnings and overall financial health.
Valuation
How have all the factors above been brought together to estimate a fair value?- The analysts have a consensus price target of £1.175 for JD Sports Fashion based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of £2.0, and the most bearish reporting a price target of just £0.84.
- In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be £14.0 billion, earnings will come to £751.2 million, and it would be trading on a PE ratio of 10.7x, assuming you use a discount rate of 10.7%.
- Given the current share price of £0.94, the analyst price target of £1.17 is 19.7% higher.
- We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.
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Disclaimer
AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.


