Byrna sells non-lethal self-defense gear, and a major push through Amazon could bring its products to far more people while lifting the brand’s profile. The bigger question is whether new product launches and subscription-style features can keep momentum going despite shifting rules, demand swings, and reliance on a few key partners.Read more
Key Takeaways Expanding online sales channels and introducing higher margin products aim to capture new markets and improve revenue and gross margins. Partnerships and strategic U.S. sourcing are designed to enhance customer engagement, reduce costs, and stabilize supply chains, improving overall margins.Read more
Key Takeaways Expansion into retail and international channels supports growth, but regulatory and geopolitical risks may limit sustained revenue and margin gains. Product innovation and e-commerce initiatives boost revenue opportunities, yet consumer sensitivity and competing security technologies threaten long-term earnings stability.Read more
Byrna Technologies Inc., a less-lethal self-defense technology company, develops, manufactures, and sells less-lethal personal security solutions in the United States, South Africa, Europe, South America, Asia, and Canada. The company offers handheld personal security devices and shoulder-fired launchers designed for use by consumers and professional security customers without the need for a background check or firearms license; projectiles, such as chemical irritant, kinetic, and inert rounds; self-defense aerosol products comprising Byrna Bad Guy Repellent; and accessories and related safety products, such as Byrna Banshee, Byrna Shield, compressed carbon dioxide canisters, sighting systems, holsters, and Byrna-branded apparel. It sells its products to the consumer market through its Byrna e-commerce store and Amazon storefront, Side Hustle dealer program, premier dealers, and a network of outdoor and sporting goods stores either directly or through distributors; and to the professional security market through Train the trainer program. The company was formerly known as Security Devices International, Inc. and changed its name to Byrna Technologies Inc. in March 2020. Byrna Technologies Inc. was incorporated in 2005 and is headquartered in Andover, Massachusetts.
