HAYPP logo

Haypp Group AB (publ) Stock Price

OM:HAYPP Community·SEK 4.3b Market Cap
  • 3 Narratives written by author
  • 0 Comments on narratives written by author
  • 6 Fair Values set on narratives written by author

HAYPP Share Price Performance

SEK 133.00
33.40 (33.53%)
SEK 140.00
Fair Value
SEK 133.00
33.40 (33.53%)
5.0% undervalued intrinsic discount
SEK 140.00
Fair Value
Price SEK 133.00
AnalystConsensusTarget SEK 140.00
AnalystLowTarget SEK 115.00
AnalystHighTarget SEK 220.00

HAYPP Community Narratives

AnalystConsensusTarget·
Fair Value SEK 140 5.0% undervalued intrinsic discount

Digital Retail Expansion And Smokeless Trends Will Drive Market Success

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2users have followed this narrative
AnalystLowTarget·
Fair Value SEK 115 15.7% overvalued intrinsic discount

Regulatory Risks And Rising Costs Will Squeeze Margins

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AnalystHighTarget·
Fair Value SEK 220 39.5% undervalued intrinsic discount

Digital Sales And Nicotine Trends Will Unlock New Markets

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SEK 115
15.7% overvalued intrinsic discount
Revenue
19.84% p.a.
Profit Margin
3.94%
Future PE
18.45x
Price in 2029
SEK 135.49
SEK 140
5.0% undervalued intrinsic discount
Revenue
18.16% p.a.
Profit Margin
4.36%
Future PE
21.13x
Price in 2029
SEK 164.41
SEK 220
39.5% undervalued intrinsic discount
Revenue
18.67% p.a.
Profit Margin
4.28%
Future PE
31.31x
Price in 2028
SEK 256.86

Trending Discussion

Updated Narratives

HAYPP logo

HAYPP: Lower Margin Outlook Will Weigh On Future Return Potential

Fair Value: SEK 115 15.7% overvalued intrinsic discount
0 users have set this as their fair value
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HAYPP logo

HAYPP: US Nicotine Pouch Approvals Will Support Long Term Upside

Fair Value: SEK 140 5.0% undervalued intrinsic discount
2 users have set this as their fair value
0 users have commented on this narrative
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HAYPP logo

Digital Sales And Nicotine Trends Will Unlock New Markets

Fair Value: SEK 220 39.5% undervalued intrinsic discount
0 users have set this as their fair value
0 users have commented on this narrative
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Snowflake Analysis

Flawless balance sheet with high growth potential.

0 Risks
2 Rewards

Haypp Group AB (publ) Key Details

SEK 3.9b

Revenue

SEK 3.4b

Cost of Revenue

SEK 447.5m

Gross Profit

SEK 405.0m

Other Expenses

SEK 42.5m

Earnings

Last Reported Earnings
Dec 31, 2025
Next Reporting Earnings
May 07, 2026
1.31
11.50%
1.09%
16.9%
View Full Analysis

About HAYPP

Founded
2009
Employees
261
CEO
Gavin O'Dowd
WebsiteView website
hayppgroup.com

Haypp Group AB (publ) operates as an online retailer of tobacco-free nicotine pouches and snus products in Sweden, Norway, the rest of Europe, and the United States. The company operates in two segments: Core and Growth. It engages in the sale of oral nicotine products; and marketing space and research services for its products. In addition, it offers products through various e-commerce platforms, including haypp.com, nicokick.com, snushjem.no, snusbolaget.se, snus.com, snusmarkt.ch, northerner.com, snuslageret.no, snusnetto.com, vapeglobe.de, and nettotobak.com. The company was formerly known as Snusbolaget Norden Holding AB and changed its name to Haypp Group AB in September 2019. Haypp Group AB (publ) was founded in 2009 and is headquartered in Stockholm, Sweden.

Recent HAYPP News & Updates

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