RUG Share Price Performance
SEK 0
-69.60 (-100.00%)
Price SEK 0
Fair ValueSEK 82.67
Share Pricen/a
Analysis Article • Jul 21
RugVista Group AB (publ) Stock Price
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RUG Community Narratives
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Fair Value
·Fair Value SEK 82.67 22.8% undervalued intrinsic discount
Online Home Décor And Warehouse Automation Will Expand Retail Markets
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Fair Value
·Fair Value SEK 90 29.1% undervalued intrinsic discount
Minimalist Trends And Amazon And Wayfair Rivalry Will Erode Stability
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Fair Value
·Fair Value SEK 95 32.8% undervalued intrinsic discount
E-commerce And Sustainable Trends Will Redefine Home Furnishings
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Minimalist Trends And Amazon And Wayfair Rivalry Will Erode Stability
RugVista sells rugs online, but shifting home styles and tougher competition from giants like Amazon and Wayfair could make it harder to keep customers and protect profits. See why its heavy reliance on online ads and a traditional supply chain might clash with changing consumer expectations—even as the business pushes efficiency and more premium products.Read more
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SEK 90
29.1% undervalued intrinsic discount
Fair Value
Revenue
8.86% p.a.
Profit Margin
11.41%
Future PE
17.91x
Price in 2029
SEK 104.35
Online Home Décor And Warehouse Automation Will Expand Retail Markets
RugVista sells rugs directly online, and it may be riding two big shifts: more people shopping for home décor on the internet and continuing interest in improving living spaces. The upside depends on smoother, more automated warehousing and smarter online marketing, but falling basket sizes and tougher competition in online ads could squeeze growth and profits.Read more
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SEK 82.67
22.8% undervalued intrinsic discount
Fair Value
Revenue
8.07% p.a.
Profit Margin
12.55%
Future PE
15.81x
Price in 2029
SEK 96.29
E-commerce And Sustainable Trends Will Redefine Home Furnishings
Key Takeaways Technology-driven efficiencies and expanded automation offer margin gains and competitive advantage, supporting sustainable growth and higher profitability. Unique assortment, brand enhancements, and a focus on ethical sourcing position RugVista to win market share and deepen customer loyalty in a growing digital home furnishings sector.Read more
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SEK 95
32.8% undervalued intrinsic discount
Fair Value
Revenue
11.14% p.a.
Profit Margin
14.43%
Future PE
15.62x
Price in 2028
SEK 109.84
Trending Discussion
No trending discussion available.
Recently Updated Narratives
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RUG: New CFO Appointment Will Support Strong Future Shareholder Returns
Fair Value: SEK 90 29.1% undervalued intrinsic discount
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RUG: Incoming CFO Appointment Will Support Stronger Long Term Profitability
Fair Value: SEK 82.67 22.8% undervalued intrinsic discount
1 fair value setusers have set this as their fair value
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E-commerce And Sustainable Trends Will Redefine Home Furnishings
Fair Value: SEK 95 32.8% undervalued intrinsic discount
0 fair values setusers have set this as their fair value
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Snowflake Analysis
RugVista Group AB (publ) Key Details
Last Reported Earnings
Jun 30, 2026
Next Reporting Earnings
Nov 04, 2026
- 3.31
- 52.25%
- 8.36%
- 0%
About RUG
- Founded
- 2005
- Employees
- 97
- CEO
- WebsiteView website
RugVista Group AB (publ) operates direct-to-consumer online platforms for carpet and rug sales in Sweden, Germany, Austria, Switzerland, and internationally. The company offers carpets and rugs under the RugVista and CarpetVista brands. It also provides rug accessories, including anti-slip articles and stain removers. The company was founded in 2005 and is headquartered in Malmö, Sweden.
Recent RUG News & Updates
Narrative Update • Jul 20
