RE/MAX is betting on growing its agent network outside North America and using new tech tools to help agents win more business, which could make the company less tied to ups and downs in home sales. But if buying and selling homes stays slow and new low-fee, direct-to-consumer options keep gaining ground, its core franchise model and commissions could come under real pressure.Read more
RE/MAX is trying to pull out of a long housing slump by changing how it charges agents and by building new ways to earn money from its websites and marketing tools. The big question is whether these moves can boost agent growth and profits without weakening the business during a still-uncertain home-buying market.Read more
Catalysts About RE/MAX Holdings RE/MAX Holdings operates a global real estate and mortgage franchise platform serving agents, brokers, loan originators and consumers across more than 120 countries. What are the underlying business or industry changes driving this perspective?Read more
RE/MAX Holdings, Inc. operates as a franchisor of real estate brokerage services in the United States, Canada, and internationally. The company operates through three segments: Real Estate, Mortgage, and Marketing Funds. The Real Estate segment comprises real estate brokerage franchising services under the RE/MAX brand name, as well as with corporate-wide shared services. The Mortgage segment provides brokerage franchising services to real estate brokers, real estate professionals, mortgage professionals, and other investors under the Motto Mortgage brand name; and mortgage loan processing software and services under the wemlo brand name. The Marketing Funds segment manages marketing campaigns and agent marketing technology. The company also provides the BoldTrail platform, which integrates a suite of digital products that enables agents, brokers, and teams to establish, manage, and grow client relationships; and the RE/MAX University platform, a learning hub designed to help each agent with their professional. RE/MAX Holdings, Inc. was founded in 1973 and is headquartered in Denver, Colorado.
