Announcement • Sep 02

Jetblue Unveils Bluefirst Domestic First-Class Experience

JetBlue unveiled details of BlueFirst, the airline's new domestic first-class experience. BlueFirst builds on the airline’s JetForward strategy by introducing specially designed seating for customers seeking added comfort, advanced seatback technology with seatback ordering, and premium amenities. With the first aircraft debuting later this year, BlueFirst draws from JetBlue’s award-winning hospitality combined with an elevated level of comfort, with highlights including: Custom Comfort by Tuft & Needle, traditional first-class comfort is reimagined with specially designed seats featuring Tuft & Needle’s T&N Flex foam. These optimized plush seats, only available on JetBlue, are designed to offer each customer personalized support and responsive pressure relief throughout the flight. Arranged in a two-by-two configuration, BlueFirst seating will offer five inches of recline and up to seven inches of additional legroom compared to JetBlue's Main seats for a comfortable and relaxing travel experience. Each seat will feature a 13.3-inch seatback screen complete with Bluetooth connectivity, allowing customers to pair their own wireless headphones directly to the seatback entertainment systems. These advanced screens will include JetBlue’s newest iteration of Blueprint by JetBlue, the airline’s personalized inflight experience platform. Each seat will also feature in-seat USB-A, USB-C and 110VAC power to keep devices charged, and complimentary Fly-Fi high-speed internet continues to make streaming and staying connected easy from gate-to-gate. On overnight flights, BlueFirst customers will receive a blanket and snooze kit designed to make it easier to settle in, unwind and arrive feeling refreshed. New, intuitive features part of the onboard service include: Inflight Ordering, At Your Fingertips, as part of its Blueprint by JetBlue inflight entertainment upgrade, BlueFirst will introduce seatback ordering and an interactive “Mixologist Mode,” allowing customers to create a custom cocktail by choosing their spirit, mixer and flavorings, sending their order directly to the inflight crewmembers. Customers can also use their seatback screen to select meals and browse onboard products. BlueFirst introduces FirstFare, a fresh spin on dining at 35,000 feet, with thoughtfully composed meals served in a custom bento-inspired box. On flights 899 miles or longer, each FirstFare selection brings together an entrée, side and dessert. Customers can choose from options like sweet or savory crepes or sesame noodles with beef or tofu, for a flavorful meal. Throughout every flight, BlueFirst customers will enjoy a selection of rotating premium snacks from brands like Sockerbit, Tosi, Wholesome Bakery, Pop Daddy Snacks and Cape Cod Chips, with selections varying by flight and route. The beverage experience on BlueFirst comes with sommelier-selected wines from New York’s Parcelle, specialty coffee from Cometeer and Joe Coffee, and premium Smith Teamaker teas. Premium glassware from Fable and artist-designed coasters, created in collaboration with New York City illustrator Danielle Rose Fisher, balance an experience that feels both elevated and approachable. BlueFirst customers will receive Group 1 boarding, dedicated overhead bin space, priority check-in and access to an expedited lane to the security checkpoint at more than 30 airports. BlueFirst and BlueFirst Flex fares benefit from no change or cancel fees, two free checked bags and priority baggage delivery. BlueFirst marks another milestone in JetBlue's JetForward strategy, building on the recent opening of the airline’s second BlueHouse lounge which launched in Boston, and further expanding its portfolio of premium products to create more opportunities for customers to enjoy an elevated travel experience across its network. BlueFirst will continue that momentum by bringing JetBlue's award-winning hospitality to more customers with a dedicated domestic first-class experience in all markets where JetBlue flies and is not currently served with Mint. Together, Mint and BlueFirst will offer travelers more ways to enjoy a premium JetBlue journey, whether flying across the country, across the Atlantic, or closer to home. Additional details, including initial routes and booking availability, will be announced later this year.

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