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adidas AG Stock Price

XTRA:ADS Community·€24.8b Market Cap
  • 3 Narratives written by author
  • 1 Comments on narratives written by author
  • 196 Fair Values set on narratives written by author
Author Program NEWCreate Narrative

ADS Share Price Performance

€0
-178.80 (-100.00%)
​
€202.72
Fair Value
€0
-178.80 (-100.00%)
​
Price €0
Thu, 13 Aug 26
Fair Value€202.72
Share Pricen/a

ADS Community Narratives

AN
AnalystConsensusTarget
AnalystConsensusTarget's
Fair Value
·
Fair Value €202.72 29.6% undervalued intrinsic discount

ADS: Stable Profit Margins Will Support Renewed Confidence Amid Legal Scrutiny

0users have liked this narrative
1users have commented on this narrative
89users have followed this narrative
AN
AnalystLowTarget
AnalystLowTarget's
Fair Value
·
Fair Value €170 16.0% undervalued intrinsic discount

Global Sports Events And DTC Expansion Will Support Margins Despite Regional Headwinds

0users have liked this narrative
0users have commented on this narrative
2users have followed this narrative
AN
AnalystHighTarget
AnalystHighTarget's
Fair Value
·
Fair Value €256.66 44.4% undervalued intrinsic discount

Global Sports Momentum And Lifestyle Demand Will Support A Stronger Long Term Outlook

0users have liked this narrative
0users have commented on this narrative
2users have followed this narrative
ADS logo
adidas
29.6% undervalued intrinsic discount

ADS: Stable Profit Margins Will Support Renewed Confidence Amid Legal Scrutiny

View narrative
AN
AnalystConsensusTarget
AnalystConsensusTarget
Updated 13 Aug
Read Narrative
ADS logo
adidas
16.0% undervalued intrinsic discount

Global Sports Events And DTC Expansion Will Support Margins Despite Regional Headwinds

View narrative
AN
AnalystLowTarget
AnalystLowTarget
Updated 3 Sep
Read Narrative
ADS logo
adidas
44.4% undervalued intrinsic discount

Global Sports Momentum And Lifestyle Demand Will Support A Stronger Long Term Outlook

View narrative
AN
AnalystHighTarget
AnalystHighTarget
Updated 2 Jul
Read Narrative

Trending Discussion

No trending discussion available.

Recently Updated Narratives

AN
AnalystLowTarget
ADS logo

ADS: World Cup Tailwinds And Direct Sales Will Support Brand Momentum

Fair Value: €170 16.0% undervalued intrinsic discount
2 fair values setusers have set this as their fair value
0 commentsusers have commented on this narrative
0 likesusers have liked this narrative
AN
AnalystConsensusTarget
ADS logo

ADS: World Cup Brand Momentum And Direct To Consumer Focus Will Drive Re Rating

Fair Value: €202.72 29.6% undervalued intrinsic discount
89 fair values setusers have set this as their fair value
1 commentusers have commented on this narrative
0 likesusers have liked this narrative
AN
AnalystHighTarget
ADS logo

ADS: Direct To Consumer Momentum Will Support Broader Earnings Upside Potential

Fair Value: €256.66 44.4% undervalued intrinsic discount
2 fair values setusers have set this as their fair value
0 commentsusers have commented on this narrative
0 likesusers have liked this narrative

Snowflake Analysis

Outstanding track record with excellent balance sheet and pays a dividend.

1 Risk
4 Rewards
View Full Analysis

adidas AG Key Details

€26.0b

Revenue

€12.6b

Cost of Revenue

€13.4b

Gross Profit

€12.1b

Other Expenses

€1.4b

Earnings

Last Reported Earnings
Jun 30, 2026
Next Reporting Earnings
Oct 29, 2026
7.94
51.58%
5.30%
48.0%
View Full Analysis

About ADS

Founded
1920
Employees
64394
CEO
Bjorn Gulden
WebsiteView website
www.adidas-group.com

adidas AG, together with its subsidiaries, designs, develops, produces, and markets a range of athletic and sports lifestyle products in Europe, Greater China, Japan, South Korea, Latin America, North America, and internationally. The company offers footwear and apparel, as well as accessories and gear, including bags, balls, sunglasses, and fitness equipment under the adidas brand; golf footwear and apparel under the adidas Golf brand; and outdoor footwear under the Five Ten brand. It sells its products through its own retail stores, mono-branded franchise stores, shop-in-shops, joint ventures with retail partners, and co-branded stores, as well as through its wholesale and e-commerce platforms. The company was formerly known as adidas-Salomon AG and changed its name to adidas AG in June 2006. adidas AG was founded in 1920 and is headquartered in Herzogenaurach, Germany.

Recent ADS News & Updates

User avatar
Narrative Update • Sep 03

ADS: World Cup Tailwinds And Direct Sales Will Support Brand Momentum

Adidas' fair value estimate is updated to €170 from €163, as analysts point to a mix of higher P/E assumptions around €200 to €230 price targets and ongoing product momentum, tempered by concerns about margins and promotional pressure in key wholesale channels. Analyst Commentary Recent research on Adidas highlights a split view.
User avatar
Narrative Update • Aug 13

ADS: World Cup Brand Momentum And Direct To Consumer Focus Will Drive Re Rating

Analysts have trimmed their fair value estimate for adidas stock to about €203 from roughly €208. This reflects slightly lower assumptions for revenue growth, profit margins, and future P/E multiples, along with a modestly higher discount rate, while still citing resilient brand momentum and ongoing product and marketing investments as key supports.
Analysis Article • Aug 02

adidas AG Just Missed EPS By 16%: Here's What Analysts Think Will Happen Next

Last week, you might have seen that adidas AG ( ETR:ADS ) released its half-yearly result to the market. The early...

Recent updates

No updates

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