BKNG Share Price Performance
US$169.25
-52.31 (-23.61%)
24.6% undervalued intrinsic discount
US$224.41
Fair Value
Price US$169.25
AnalystConsensusTarget US$224.41
yiannisz US$5,465.03
Fair ValueUS$224.41
Share Pricen/a
Narrative Update • May 29
Booking Holdings Inc. Stock Price
- 2 Narratives written by author
- 0 Comments on narratives written by author
- 310 Fair Values set on narratives written by author
BKNG Community Narratives
AN
Fair Value
·Fair Value US$224.41 24.6% undervalued intrinsic discount
AI Progress And Cost Efficiency Will Drive Outperformance Amid Sector Tailwinds
2users have liked this narrative
0users have commented on this narrative
135users have followed this narrative
YI
Fair Value
·Fair Value US$5.47k 96.9% undervalued intrinsic discount
Booking Holdings: Why Ground-Level Travel Trends Still Favor the Platform Giants
4users have liked this narrative
0users have commented on this narrative
9users have followed this narrative
Booking Holdings: Why Ground-Level Travel Trends Still Favor the Platform Giants
As global travel settles into a more normalized rhythm, Booking Holdings (NASDAQ: BKNG) is no longer riding a simple rebound story. Instead, it’s navigating a more nuanced phase—one defined by traveler selectivity, budget awareness, and a growing preference for flexibility across how people move from place to place.Read more
YI
US$5.47k
96.9% undervalued intrinsic discount
Fair Value
Revenue
7.77% p.a.
Profit Margin
19.37%
Future PE
33.15x
Price in 2031
US$8.25k
AI Progress And Cost Efficiency Will Drive Outperformance Amid Sector Tailwinds
Booking Holdings is using AI, loyalty perks, and more non-hotel stays to make planning trips smoother and keep travelers coming back. It’s also branching into flights and activities, but travel demand can cool quickly if the economy or world events turn sour.Read more
AN
US$224.41
24.6% undervalued intrinsic discount
Fair Value
Revenue
8.53% p.a.
Profit Margin
29.52%
Future PE
18.66x
Price in 2029
US$287.62
Trending Discussion
Recently Updated Narratives
YI
Booking Holdings: Why Ground-Level Travel Trends Still Favor the Platform Giants
Fair Value: US$5.47k 96.9% undervalued intrinsic discount
9 fair values setusers have set this as their fair value
0 commentsusers have commented on this narrative
0 likesusers have liked this narrative
AN
BKNG: AI Disruption Fears Will Fade After ChatGPT Checkout Pivot
Fair Value: US$224.41 24.6% undervalued intrinsic discount
135 fair values setusers have set this as their fair value
0 commentsusers have commented on this narrative
0 likesusers have liked this narrative
Snowflake Analysis
Booking Holdings Inc. Key Details
Last Reported Earnings
Mar 31, 2026
Next Reporting Earnings
n/a
- 7.94
- 86.99%
- 22.23%
- -211.1%
About BKNG
- Founded
- 1997
- Employees
- 24900
- CEO
- WebsiteView website
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.
