Key Takeaways Expansion of vertical SaaS and integrated platform offerings positions Thryv as a leading all-in-one solution for SMBs, driving revenue growth and client acquisition. Strengthening margins and new investments in marketing and channels support accelerated subscriber growth, higher retention, and durable recurring earnings.
Key Takeaways Ongoing decline in core ad revenue and increased competition may hinder SaaS margin gains and threaten future profitability. Focus on upselling and new product launches faces risks from slowing subscriber growth, market saturation, and challenges in diversifying beyond North America.
Key Takeaways Expansion into digital SaaS solutions and targeted industry offerings is boosting customer retention, recurring revenue, and profitability through increased multiproduct adoption. Reduced debt obligations and possible reclassification as a software company position Thryv for higher investment capacity and improved market valuation.
Thryv Holdings, Inc. provides digital marketing solutions and cloud-based tools to the small-to-medium-sized businesses in the United States. It operates in two segments, Thryv Marketing Services and Thryv SaaS. The company provides print yellow pages, internet yellow pages, search engine marketing, and other digital media solutions, such as online display and social advertising, online presence and video, and search engine optimization tools. It also offers command center that enables SMBs to centralize all their communication through a modular, expandable, and customizable platform; and business center, a SMB day-to-day business operation, including customer relationship management, appointment scheduling, estimate and invoice creation, payments, document management, social media content, and online review management. In addition, the company provides marketing center, a marketing and advertising platform for AutoID, enhanced online presence, omni-channel paid campaigns, and marketing tools; Thryv Add-ons, which offers AI-assisted website development, SEO tools, google business profile optimization, Thryv Leads, and Hub by Thryv; and ThryvPay, a payment solution that allows users to get paid through credit card and ACH. Further, it provides Keap, a sales and marketing automation engine that helps small businesses. The company was formerly known as Dex Media Holdings, Inc. Thryv Holdings, Inc. was incorporated in 2012 and is headquartered in DFW Airport, Texas.
