PLNT Share Price Performance
US$73.73
-22.88 (-23.68%)
18.1% undervalued intrinsic discount
US$90.00
Fair Value
Price US$73.73
AnalystLowTarget US$90.00
AnalystConsensusTarget US$130.00
AnalystHighTarget US$164.23
Fair ValueUS$90.00
Share Pricen/a
Planet Fitness, Inc. Stock Price
- 3 Narratives written by author
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- 15 Fair Values set on narratives written by author
PLNT Community Narratives
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Fair Value US$90 18.1% undervalued intrinsic discount
US Fitness Oversaturation And Online Churn Will Erode Profitability
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Fair Value US$130 43.3% undervalued intrinsic discount
Global Club Expansion And Youth Engagement Will Foster Future Success
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Fair Value US$164.23 55.1% undervalued intrinsic discount
Urbanization And Wellness Trends Will Redefine Budget Fitness Markets
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US Fitness Oversaturation And Online Churn Will Erode Profitability
Key Takeaways Shifting consumer preferences toward boutique fitness, at-home options, and digital platforms threaten Planet Fitness's member growth and revenue stability. Intensifying competition, market saturation, and easier membership cancellation are eroding brand differentiation, compressing margins, and boosting customer churn.Read more
25
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US$90
18.1% undervalued intrinsic discount
Fair Value
Revenue
12.85% p.a.
Profit Margin
17.54%
Future PE
25.73x
Price in 2029
US$117.25
Global Club Expansion And Youth Engagement Will Foster Future Success
Key Takeaways Expansion among younger demographics and new markets, along with enhanced club formats, is broadening the membership base and supporting revenue growth. Operational efficiencies and increased pricing flexibility are improving margins, boosting profitability, and strengthening franchise economics.Read more
155
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AN
US$130
43.3% undervalued intrinsic discount
Fair Value
Revenue
12.84% p.a.
Profit Margin
20.02%
Future PE
39.06x
Price in 2029
US$168.02
Urbanization And Wellness Trends Will Redefine Budget Fitness Markets
Key Takeaways Strong brand, pricing power, and growing younger member base set the stage for accelerated revenue growth and market share gains over boutique and high-cost gyms. International expansion and improved franchisee economics support a sustained, asset-light growth trajectory, positioning for higher margins and long-term earnings potential.Read more
17
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US$164.23
55.1% undervalued intrinsic discount
Fair Value
Revenue
16.09% p.a.
Profit Margin
19.33%
Future PE
46.38x
Price in 2029
US$213.34
Trending Discussion
Recently Updated Narratives
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PLNT: 2026 Membership And Comp Recovery Will Restore Credibility And Repricing
Fair Value: US$90 18.1% undervalued intrinsic discount
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PLNT: Mexico Expansion And Premium P/E Assumptions Will Support Long Term Upside
Fair Value: US$130 43.3% undervalued intrinsic discount
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PLNT: Multi Year Earnings Framework Will Support Higher Future P E Multiple
Fair Value: US$164.23 55.1% undervalued intrinsic discount
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Snowflake Analysis
Planet Fitness, Inc. Key Details
Last Reported Earnings
Dec 31, 2025
Next Reporting Earnings
n/a
- 2.77
- 59.49%
- 17.71%
- -513.5%
About PLNT
- Founded
- 1992
- Employees
- 4393
- CEO
- WebsiteView website
Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Clubs, and Equipment. The Franchise segment includes operations related to the franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with corporate-owned clubs in the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs; and the sale of fitness equipment to franchisee-owned clubs in the United States, Canada, and Mexico. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.
