NYSE:SMGChemicals
Is ScottsMiracle-Gro’s Digital Patio-Garden Push Reframing Its Consumer Strategy Narrative (SMG)?
ScottsMiracle-Gro, Bonnie Plants and Gardenuity recently launched the Inspired to Gro Patio Garden Collection, a bundled container-gardening product that combines plant nutrients, fully rooted starter plants, curated soil and Gardenuity’s guided digital support to help new and space-limited gardeners succeed from day one across several herb, edible flower and vegetable offerings.
By integrating physical products with personalized weather-based coaching and making the kits available through...