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Is Albertsons’ OpenAI Ad Pilot Reframing the Digital Strategy Narrative for Albertsons Companies (ACI)?
Earlier this month, Albertsons Companies announced it is joining the OpenAI Ad Pilot Program, testing clearly labeled AI-powered ads in ChatGPT that link users to Valentine’s Day offers and same-day delivery from its banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, ACME and Tom Thumb.
This pilot builds on Albertsons’ broader AI push, where tools like its AI shopping assistant and AskAI are already supporting stronger customer engagement and larger shopping baskets as shoppers...