NasdaqGS:MDLZFood
Mondelez Taps BTS Collaboration As OREO Launch Meets Undervaluation Story
Mondelez International (NasdaqGS:MDLZ) is launching a global Limited-Edition BTS-themed OREO cookie in partnership with music group BTS.
The collaboration spans more than 80 markets and is coordinated around the band's anniversary, introducing special cookie flavors and designs.
Mondelez International, the company behind OREO, operates across biscuits, chocolate and other snacks. This BTS partnership sits squarely in its core snacking franchise. The move connects a major global consumer...