NYSE:LIONEntertainment
Lionsgate Tests New IP Revenue Streams With Scentbird Fragrance Tie Ups
Lionsgate Studios, NYSE:LION, is partnering with Scentbird to launch limited-edition fragrances tied to The Twilight Saga and John Wick.
The collaboration introduces exclusive scent drops that connect film IP with lifestyle products for fans.
Campaigns feature social media activations, experiential marketing, and involvement from original cast members.
Lionsgate Studios, NYSE:LION, has long leaned on franchises such as The Twilight Saga and John Wick as key entertainment assets, and this...