NasdaqGS:MDLZFood
Mondelez Targets Gamers And Margins With SOUR PATCH KIDS And AI Upgrades
Mondelez International (NasdaqGS:MDLZ) is launching SOUR PATCH KIDS CHEWS, a new product aimed at gamers, with custom packaging and promotions tied to Twitch and YouTube creators.
The company is rolling out automation and AI upgrades across its U.S. manufacturing and distribution network, while shifting some packaging operations in-house.
These moves are intended to refresh the SOUR PATCH KIDS brand, reach gaming consumers, and adjust how the company runs and supplies its snack...

