NasdaqGM:FRPTFood
Is Freshpet (FRPT) Losing a Branding Edge as It Retires Its “Human Grade” Dog Food Claims?
Earlier in March 2026, Freshpet was instructed by the National Advertising Division to stop implying its dog food is “human grade” after a challenge from rival The Farmer’s Dog, and the company has said it will comply.
This ruling highlights how marketing language around ingredient quality and product positioning can become a competitive battleground in the premium fresh pet food category.
Next, we’ll examine how Freshpet’s decision to stop “human grade” claims could influence its branding,...