NasdaqGS:TRIPInteractive Media and Services
How Activist Pressure and Tripadvisor Rewards Rollout Will Impact Tripadvisor (TRIP) Investors
In recent months, Tripadvisor attracted activist investors 13D Activist Fund and Starboard after completing a buyback of Liberty Media’s controlling stake and collapsing its dual-class share structure, while its Viator and TheFork businesses continued to grow as the core Tripadvisor segment softened.
Around the same time, the company also rolled out Tripadvisor Rewards, a new loyalty program offering Trip Cash and members-only perks, signaling a push to deepen app engagement and monetization...