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Why Mitsubishi Motors (TSE:7211) Is Down 6.4% After Q1 SUV Growth But Overall Sales Slump - And What's Next
Mitsubishi Motors North America reported that first-quarter 2026 sales fell 15% year over year to 26,884 units, largely due to the sell-through of the Mirage subcompact, while its SUV lineup achieved more than 10% growth in the same period.
Later in 2026, the company plans to launch its first battery-electric vehicle and an off-road-focused Outlander variant, signaling a shift toward higher-value models and electrification within its Momentum 2030 plan.
We’ll now examine how Mitsubishi’s...