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Shimano (TSE:7309) Valuation Check As Eurobike 2026 Exit Signals A New Marketing Pivot
Marketing pivot around Eurobike 2026 and why it matters
Shimano (TSE:7309) is skipping Eurobike 2026 as the show retools and is shifting its spend toward smaller consumer events, demos, and retail activations, a move investors are weighing against upcoming earnings on 10 February 2026.
See our latest analysis for Shimano.
The Eurobike decision comes after a period in which Shimano’s share price return has picked up in the short term, with a 30 day share price return of 6.62% and a 90 day...