TSE:6758Consumer Durables
Sony Bravia Overhaul And TCL Venture Reframe Valuation Story For Investors
Sony Group (TSE:6758) has announced a major refresh of its Bravia TV line, introducing the new Bravia 9 II and Bravia 7 II premium models.
The company also revealed plans for a joint venture with TCL that will include Sony's Bravia TV business, with TCL expected to hold a majority stake.
The collaboration is targeted to formally launch in April 2027 and is intended to reshape Sony's position in global home theater and TV markets.
Sony introduced new audio hardware under the Bravia Theater...