TSE:4324Media
Is Dentsu Group (TSE:4324) Quietly Recasting Its APAC Edge Around ROI‑Driven Media Discipline?
Dentsu Group recently strengthened its Asia-Pacific leadership by appointing media veteran Sumit Kohli as head of investment for the region, tasking him with sharpening disciplined, outcome-focused media spending across digital and offline channels.
This hire signals Dentsu’s push to tighten accountability and performance metrics in media buying, aligning investment decisions more closely with client priorities amid rising scrutiny over every rupee spent.
We’ll now examine how Kohli’s focus...