TSE:7974Entertainment
Nintendo Expands Mario Merchandising As Fisher Price Targets Toddler Fans
Fisher-Price has launched a Little People My Mario toddler toy line in collaboration with Nintendo.
The partnership brings Super Mario characters into preschool-focused toys, targeting younger children than Nintendo’s traditional audience.
The new range broadens merchandising for the Mario franchise and extends the brand into early childhood play.
Nintendo (TSE:7974) is adding another piece to its merchandising puzzle with this Fisher-Price tie up, as the company works to keep the Mario...