BIT:STLAMAuto
Vineyard Vines And Jeep Collaboration Tests Stellantis Lifestyle Brand Ambitions
Vineyard Vines and Jeep have renewed their collaboration for a limited edition summer capsule collection.
The collection celebrates shared Americana and outdoor themes as Jeep marks its 85th anniversary.
The launch ties into the build up to the America 250 celebrations, extending Jeep's reach into lifestyle and heritage branding.
For Stellantis (BIT:STLAM), this campaign puts fresh attention on Jeep at a time when the stock is trading around €6.425 and has declined 33.9% year to date and...