BIT:CPRBeverage
Campari Stock In Focus After Sarti U.S. Launch
Davide Campari-Milano has launched Sarti Rosa in the U.S., adding a fruit-forward pink aperitif to its spritz portfolio, with immersive launch events in New York and San Diego and distribution across select retailers, bars and restaurants.
The Sarti rollout marks Campari Group's largest aperitivo launch investment to date. This signals meaningful spend on brand building and product diversification within the spritz category.
We will now examine how Davide Campari-Milano's investment...