SEHK:1913Luxury
Prada Reshapes Portfolio As Versace Integration And MIU MIU Growth Evolve
Prada Group (SEHK:1913) has fully integrated Versace into its operations, reshaping the luxury house within the wider group structure.
The group has ended the Versace Jeans Couture line as part of a broader refresh of brand positioning.
New creative leadership at Versace and fresh investment in digital technology and AI tools are reshaping how the group runs its brands.
MIU MIU continues to play an important role in the group, alongside the changes at Versace and ongoing digital...