SEHK:1810Tech
Is Xiaomi’s (SEHK:1810) Generous EV Financing a Smart Customer Grab or Profitability Squeeze?
Xiaomi recently introduced a 7-year low-interest financing plan for its electric vehicles to lower monthly payments and improve affordability for first-time buyers, while CEO Lei Jun highlighted the importance of transparent marketing to build consumer trust.
This move not only broadens access to Xiaomi’s EVs but also puts the spotlight on how financing design and credit risk management could influence the profitability of its auto ambitions.
We will now examine how Xiaomi’s push into...