SEHK:1211Auto
BYD Tests Pricing Power And Brand Strength In South Africa
BYD (SEHK:1211) is expanding in South Africa and choosing not to engage in a price war with rival automakers.
The company is targeting price parity with conventional vehicles instead of using heavy discounts.
BYD is prioritising brand awareness and consumer education as it builds its presence in Africa's second largest auto market.
For readers tracking BYD as a global electric vehicle and battery player, South Africa is an important test case. The market combines established demand for...