ENXTPA:ORPersonal Products
How L’Oréal’s Infrared Beauty Devices And AI Personalization Push At CES 2026 At L’Oréal (ENXTPA:OR) Has Changed Its Investment Story
At CES 2026, L’Oréal showcased infrared-powered Light Straight + Multi-styler hair tools and ultra-thin LED Face and Eye Masks, aiming to offer at-home hair and skincare treatments using red and near-infrared light, with global launches planned in 2027 across several of its professional and luxury brands.
By moving deeper into premium, tech-enabled beauty devices and combining AI personalization with wearable light-therapy hardware, L’Oréal is pushing its portfolio beyond traditional...