ENXTPA:PUBMedia
Publicis Groupe LiveRamp Deal Recasts Valuation And AI Growth Story
Publicis Groupe has agreed to acquire data collaboration platform LiveRamp for $2.2b.
The deal is aimed at accelerating Publicis Groupe's AI driven and data focused marketing capabilities.
The acquisition is expected to be immediately accretive to headline EPS once completed.
For investors tracking ENXTPA:PUB, the LiveRamp deal lands at a time when the stock trades around €81.74 and has gained 4.0% over the past week. Over 5 years, the share price is up 81.5%, although performance over 1...