HLSE:TYRESAuto Components
Does Nokian Tyres (HLSE:TYRES) Birch Bark Concept Reveal a Differentiated Sustainability Edge?
Nokian Tyres has launched its Nokian Tyres Betula concept tire, which uses birch bark–based raw material from Swedish company Reselo to lift renewable and recycled content in the tread compound to 93% and support the firm’s long-term sustainability targets.
This marks the first time Reselo’s birch bark–derived material has been used in a tire, underlining how partnerships can accelerate eco-focused product innovation in the tire industry.
We’ll now examine how this birch bark–based Betula...