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Can Porsche (XTRA:P911) Localize Innovation in China Without Diluting Its Global Brand Identity?
Porsche recently opened its first integrated overseas R&D center in Shanghai's Hongqiao CBD, combining engineering, digital, and procurement functions in a 10,000-square-meter facility with over 300 engineers as part of its "In China, for China" strategy.
The Shanghai hub has already produced a China-exclusive next-generation infotainment system and consolidates key local operations, reflecting Porsche's focus on tailoring technology for the Chinese market.
We’ll review how Porsche’s new...