TSX:RYBanks
How RBC's GoSmart Commission-Free Platform Could Reshape Royal Bank of Canada’s (TSX:RY) Retail Investor Strategy
RBC Direct Investing recently launched GoSmart, a mobile-based platform offering new and aspiring self-directed investors 50 commission-free trades a year on Canadian and U.S. stocks and ETFs, recurring ETF investments, and streamlined account setup from RBC bank accounts, backed by a Super Bowl campaign and live Reddit AMA with its President and CEO.
This move highlights how RBC is using low-cost digital access and high-profile marketing to broaden its retail investing reach and deepen...