TSX:IAGInsurance
Is iA Financial’s (TSX:IAG) Bereavement Partnership Quietly Reframing Its Client-Centric Resilience Story?
In December 2025, iA Financial Group announced a partnership with Empathy under which, starting Spring 2026, Canadian beneficiaries of its Individual Life products will gain access to Empathy’s technology-enabled bereavement support platform, including dedicated Care Managers, logistical guidance, fraud-prevention tools, and multi-channel access.
This move extends iA’s role beyond paying claims to offering ongoing emotional and administrative assistance, aligning its life insurance offering...