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Assessing BRP (TSX:DOO) Valuation After Its New Global Brand Identity Launch
BRP (TSX:DOO) is rolling out a refreshed brand identity under the tagline "Get moving." This launch is timed to appear during CBC/Radio-Canada's Olympic Winter Games Milano Cortina 2026 coverage, alongside its BRP Experiences rebrand.
See our latest analysis for BRP.
Those branding moves come after a period of strong momentum, with a 90 day share price return of 23.62% and a 1 year total shareholder return of 70.00%. However, the 3 year total shareholder return of a 6.16% decline shows a more...