ASX:REAInteractive Media and Services
Is AI-Driven Home Search Threatening REA Group’s Platform Advantage And Altering The Investment Case For REA Group (ASX:REA)?
Recently, commentators have raised concerns that artificial intelligence could erode the long-held dominance of online property platforms such as REA Group by reshaping how buyers and sellers search for homes.
This debate matters because REA’s success has largely rested on being the default digital gateway for property listings, a role AI-driven search tools could increasingly challenge.
We’ll now examine how rising concern that AI may weaken REA’s platform advantage could influence the...