ASX:SULSpecialty Retail
How Record H1 FY26 Sales and Lower Profit Guidance At Super Retail Group (ASX:SUL) Has Changed Its Investment Story
Super Retail Group recently reported record first-half FY26 sales of A$2.20 billion, with total sales up 4.2% and like-for-like sales growing 2.5%, but guided to a lower normalised profit before tax of A$172 million to A$175 million versus the prior period.
The result highlights a tension between strong trading momentum and profitability, as elevated discounting, margin pressure at rebel, and duplication costs from new systems and distribution infrastructure weighed on earnings despite a...